Raffi Niziblian holds a degree from Concordia University (Montreal, Canada) in Communications Studies specializing in Film and TV Production. In 2002, following his 5-year tenure as Field Executive for Scouts Canada’s Quebec Provincial Council, Raffi directed his expertise towards Armenia as the Program Director for the Land and Culture Organization (LCO) where he implemented the promotion, outreach and expansion of this multinational organization. Raffi was hand picked to become the Commercial Manager for VivaCell Mobile Operator in 2005. His input was vital to the implementation of the company’s commercial operations. In 2006, Raffi founded and directed Deem Communications (DEEM), a full-service marketing communications agency. During this time, he has realized many national projects including branding and national campaigns. Since March 2017, Raffi leads the Branding Gyumri project which has evolved into a Smart City concept to be implemented with local authorities and international groups. Currently, as the Creative Director of DEEM, Raffi has gained harty insights of Armenia’s marketing and communication industry. A global thinker, Raffi communicates in five languages – English, French, Armenian, Arabic and Italian.